The ANA-U GmbH engages in the development, production, and global trade of cards, card printers, and electronic components, as well as in the development and conceptualization of lighting solutions for retail, store construction, as well as for museums and galleries.

  • We work with: Microcontrollers 8 – 32 Bit, ARM, Windows, Linux, C++, Assembler, Python, SolidWorks, Visual Studio, Pulsonix, Kanban, Kaizen, and our internal knowledge system built up over 20 years.
  • Industry expertise: Quality, meeting deadlines, and cost optimization are our reliable partners for success.
  • Serial production: Our production lines in Europe and Asia run from 100,000 units per month onwards.
  • Sample production: 3D printing, injection molding, small-batch electronics, prototype assemblies.
  • Device development: Mechanical, electronic, firmware, web applications, APPs
  • Maintenance and service continue to be available for all our products post-purchase.

Ewald Ulrich established the company as a sole proprietorship in 2007. By 2008, he had opened the company’s first office in China, followed by a representative office in Japan in 2009. In 2010, the sole proprietorship ANA-U, Ing. Ewald Ulrich e.U., was integrated into ANA-U GmbH. In 2012, the company relocated to Schloss Freiberg and expanded its operations by establishing a new production facility in Europe, alongside its existing one in China. In 2022, the company acquired its new main office located at Jahngasse 17 and transferred its headquarters to Gleisdorf.

Ewald Ulrich is the inventor of the Thermorewrite technology for chip cards and the author of 15 patents in the fields of chip cards, thermal printing, and security.

CEO & Sales

Ewald Ulrich

Development Management

Stefan Strobl

Electronics Project Management

Michael Königshofer

Order Management & Accounting

Elisabeth Teschl


Harald Bauer

Procurement & Logistics

Xuenan Liu

Marketing & Public Relation

Kerstin Feirer

Technical Support Team

Hotline: +43 3112 368 41

Representative Japan

Masao Hattori

Asia Office

Weili Xu

Our path to enchancing our environmental performance

Sustainability involves taking responsibility for customers, employees, suppliers, society, and the environment.

We emphasize responsible resource usage, environmental conservation, fair labor practices, health and safety, equal opportunities, and diversity.

As a non-reporting entity, it is our responsibility to actively enhance our environmental performance for the benefit of future generations.

Initial situation


Production site in Austria/Burgenland

Working from home

We strictly adhere to Lean principles to mitigate resource wastage. (Introduction of Lean Management in 2020 within the Production and Development Department)

Longevity as a quality criterion in the development process

Repairability as a quality criterion in the development process

Maximizing products lifespan through maintenance contracts

Reducing mileage by utilizing remote support and coordinating maintenance travels

Development of GREEN QUALITY (plant-based plastic) as the first alternative for card systems in the market.


We maintain a decades-long business relationship with our key supplier in Asia. This relationship is built on open communication in each other’s native language, a shared quality management approach, and mutually agreed-upon business terms.

Weekly training sessions for all employees covering electronics, lean management, and workplace safety.

Proactive offering of further education opportunities as part of potential development.

Women in technology (training initiatives in collaboration with the ZAM Foundation)

Collaborative projects with art and cultural organizations


Ensuring sustainable corporate development is of central importance for our management decisions.

Integrity – it’s the benchmark for our decision-making.

It manifests through an actively embraced culture of learning from mistakes, through an open communication policy, and transparency regarding possibilities and expectations.

Many of our decisions (such as optimized maintenance trips, repairability as a quality criterion in the development process) are based, in as yet undocumented form, on sustainable considerations.

Our goal for 2024


Recording the electricity consumption at all locations for the reference year 2023

Assessment of the savings potential at all sites.

Creating an action plan involving all employees, implementation according to schedule

Employee survey on commuting.

Commencement of PV system project at Kalch production site.


Enhance weekly training offerings to encompass sustainability topics (at least 1 session per month, addressing personal aspects as well).

Further training for sustainability officers

Adaptation of the social space for training purposes

Active participation in sustainability projects in the region (exhibition “What Comes from Plants”, Dr. Dürrstein).


Development of a procedural documentation for sustainable considerations in the areas of development and management.